Attitude can do a lot for a freelancer. As a group, the "culture" at an agency can make or break big contracts. Businesses love to see a creative agency with a solid grasp on who they are. For freelance writers and brand consultants, the same applies. But over selling yourself can ruin a relationship and any potential clients you could obtain through that network. So how, as a freelancer, do you appear competent without coming off as overly confident?
Read more3 Reasons Why The Chicago Manual of Style Should Be Every Content Marketer's Bible
Consistent standards and clear communication in your brand's copywriting are very important. Potential customers don't like to shop in sloppy stores, and they won't like to buy from online brands that use varying standards of grammar. Essentially, your marketing department won't look like it has any clue what it's doing. By adhering to a single grammatical style, your marketing will look infinitely more professional.
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