Every content manager, account manager, and social media guru has been under the gun on a deadline before. Some of them more frequently than others. Though it's frustrating, these deadline daredevils aren't necessary the ones to blame. Lack of cohesive team strategy can lead to workload pile-ups. Once one image is past due, then blogging falls behind and social media has to scramble to push out new updates.

All of this means that some poor account manager is left high and dry. 

A content calendar helps the entire team to: 

• stay ahead of deadlines
• work collaboratively
• keep the project team accountable for delivering assets